Burn & Broad worked with Saucony to concept, design and develop the SS22 Originals campaign celebrating the brand’s craft and creativity. Conceptually B&B captured the models and the product as stone sculptures and paintings to bring out their unique personalities.
Campaign
Photography
Film
Creative Directors: Eugene Serebrennikov, Vicente Garcia Morillo
Photographer: Jerry Buttles
DP: Bob Hoste
Set Design: Nikrooz Studio
Wardrobe: Simon Rasmussen
Hair:Charles McNair
Makeup: Christine Cherbonnier
Casting: Tyler Adams
Production: Open Range Crew
Project Manager: Danny Serebrennikov
Creative Directors: Eugene Serebrennikov, Vicente Garcia Morillo
Photographer: Jerry Buttles
DP: Bob Hoste
Set Design: Nikrooz Studio
Wardrobe: Simon Rasmussen
Hair:Charles McNair
Makeup: Christine Cherbonnier
Casting: Tyler Adams
Production: Open Range Crew
Project Manager: Danny Serebrennikov