Saucony Originals

Masterpiece

Burn & Broad worked with Saucony to concept, design and develop the SS22 Originals campaign celebrating the brand’s craft and creativity. Conceptually B&B captured the models and the product as stone sculptures and paintings to bring out their unique personalities.

Campaign
Photography
Film

Creative Direction
Eugene Serebrennikov + Vicente Garcia Morillo

Photographer
Jerry Buttles

Director of Photography
Bob Hoste

Set Design
Nikrooz Studio

Wardrobe
Simon Rasmussen

Hair
Charles McNair

Makeup
Christine Cherbonnier

Casting
Tyler Adams

Production
Open Range Crew

Project Management
Danny Serebrennikov