PROJECT INFO
Mountain Dew
The Courtside Project
Burn & Broad collaborated with Mountain Dew to develop their graphic voice and visual identity across the Mountain Dew x NBA “The Courtside Project” campaign. This branding system was applied to advertising campaigns, social media content, and promotional materials, creating flexibility across media platforms while unifying visual language.
Creative Direction
Animation
Branding
Motion
Print
View Credits
Credits:
Creative Direction: Eugene Serebrennikov
Animation, Motion & Design: Nicolas Girardar , Rafael Rviz
Photography: Jared Ryder
Credits:
Creative Direction: Eugene Serebrennikov
Animation, Motion & Design: Nicolas Girardar , Rafael Rviz
Photography: Jared Ryder