Mountain Dew The Courtside Project
The Courtside ProjectBurn & Broad collaborated with Mountain Dew to develop their graphic voice and visual identity across the Mountain Dew x NBA “The Courtside Project” campaign. This branding system was applied to advertising campaigns, social media content, and promotional materials, creating flexibility across media platforms while unifying visual language.
Creative Direction
Animation
Branding
Motion
Print
Credits:
Creative Direction: Eugene Serebrennikov
Animation, Motion & Design: Nicolas Girardar , Rafael Rviz
Photography: Jared Ryder
