Dew Tour

Brand Identity

This summer our skate dreams came true. Burn & Broad partnered with our friends at Mountain Dew to create the brand identity and visual language for Dew Tour ’22 pro skateboarding competition and festival. For the event’s launch, we created a fictional world of characters inspired by skateboarding, Mountain Dew and Des Moines.

Creative Direction
Brand Identity
Illustration

Creative Direction: Eugene Serebrennikov & Vicente Garcia Morillo

Illustration: Julio Cesar Battistelli & Pedro Oyarbide

Animation: Andrew Ahern

Photography: Sam McGuire

Project Manager: Danny Serebrennikov