Inevitable

Burn & Broad played a key creative role in shaping the visual identity of Inevitable, J. Cole and Ibrahim Hamad’s raw and reflective audio series. Through ten bespoke artworks, we captured the essence of Cole’s journey—from his early aspirations to his hard-earned success—mirroring the depth and emotion of the series. Each piece was designed to amplify the storytelling, creating a seamless connection between the music, conversations, and visuals.