It’s a Sign™ NYC
Self-InitiatedThis summer, Burn & Broad launched an art installation across the 5 boroughs titled It’s a Sign™ NYC – celebrating a city and its people who have endured challenge, heartbreak and resilience over the last 1.5yrs. While the colorful, bold physical signs spread love across the city streets, the studio is simultaneously launching a digital NFT collection with 25% of the profits going towards City Harvest – a non-profit bringing nutritious food to help feed New Yorkers who are experiencing food insecurity.
Creative Direction
Illustration
Typography
Photography
Creative Direction
Eugene Serebrennikov + Vicente Garcia Morillo
Illustration & Typography
Vicente Garcia Morillo + Sarah Ann Banks
Animation
Andrew Ahern
Project Management
Danny Serebrennikov