MOUNTAIN DEW : THE COURTSIDE PROJECT

MOUNTAIN DEW : THE COURTSIDE PROJECT

PROJECT-

THE COURTSIDE PROJECT

 

 

CLIENT- 

MOUNTAIN DEW

 

DESCRIPTION–

BURN & BROAD WORKED WITH MOUNTAIN DEW TO DEVELOP THEIR GRAPHIC VOICE AND TO BUILD THE VISUAL IDENTITY FOR "THE COURTSIDE PROJECT" CAMPAIGN. THE BRANDING SYSTEM INCLUDED A LOGO MARK, PATTERNS, ICONS, TYPOGRAPHY, ILLUSTRATIONS AND ANIMATIONS. USING THESE SYSTEMS, WE DESIGNED ADVERTISING CAMPAIGNS, SOCIAL MEDIA CONTENT, AND PROMOTIONAL MATERIALS CREATING FLEXIBILITY ACROSS ALL MEDIA, WHILE ALWAYS UNIFIED IN FOCUSED VISUAL LANGUAGE.

 

 
Mtn_Dew_X_TrainStation_BURNandBROAD copy.jpg
 
 
 
 
 

 

"BASKETBALL'S INFLUENCE EXTENDS BEYOND THE SPORT INTO MUSIC, STYLE, ART AND MORE. IT'S THE 'GAME BEYOND THE GAME' AND WE ARE CELEBRATING THROUGH THE COURTSIDE PROJECT."

 

 
 
 

•PROJECT CREDITS•

More Projects